Services

Media & entertainment

Branded content, Plot Placement, Name Placement, and new ways of advanced advertising through the web, Movie Tie-In Video Games and relevant issues related to the transfer of licenses and any placement activities in the narrative context of video-games, film productions created and released specifically for digital media.

Distribution, film and music production agreements/contracts.

Our firm assists clusters of authors and operators – from independent production companies to international producers, distributors, agents, talents, digital platforms, television broadcasters and thematic (or special-interest) channels.

Industrial law

The firm deals with all aspects of both prior the filing of a trademark or patent, and after the possible counterfeiting by third parties. To that extent, the firm collaborates with independent technical consultants of unquestionable experience and prestige.

Advertising law

Advertising law with emphasis on new forms of online communication. In particular, hidden advertising messages have taken over new fields and areas compared to the past.

One of the most common case studies is on-line endorsement by celebrities and / or by consumers themselves (or presumed such); another one is the phenomenon of astroturfing or buzz marketing (e.g. “word of mouth”), i.e. that set of non-conventional marketing operations aimed at increasing the volume of conversations about a product or service and, consequently,  enhancing the notoriety and good reputation of a brand or product. It becomes crucial that all businesses  ̶  utilizing or preparing to use the New Forms of Online Communication  ̶  are aware that these are subjected to the same principles of truth and transparency of traditional advertising.

The Firm, offers consultancy in order to set up the advertising claims according to the rules set out by the Codice di Autodisciplina Pubblicitaria (advertising self-regulatory code) and by AGCOM. Moreover the Firm offers as well as legal assistance in defining disputes arising out of misleading advertising, plagiarism, imitation, counterfeit or disguised advertising.

Digital

Intellectual and artistic property rights reserved must deal with some specificity, network practices and with the rapid spread that these protected works can suffer compared to economic exploitation rights.

Even social networks’ general conditions of use whose members subscribe, as well as digital agency activities that offer research services of creative / artistic material to companies affect more and more on the daily work of the businesses. For this reason, prior analysis of what is used on the web from companies for the promotion of their products or brands assumes great importance.

E-Commerce

Intellectual and artistic property rights reserved must deal with some specificity, network practices and with the rapid spread that these protected works can suffer compared to economic exploitation rights.

Even social networks’ general conditions of use whose members subscribe, as well as digital agency activities that offer research services of creative / artistic material to companies affect more and more on the daily work of the businesses. For this reason, prior analysis of what is used on the web from companies for the promotion of their products or brands assumes great importance.

Privacy & cyber security

Nowadays, personal data represent a fundamental asset value for businesses of all sizes and types to be managed efficiently.

However, the risks associated with the use of such data may include episodes of cyber attacks or data breaches. The reflection of these events can be a harm to companies in economic terms, but, above all, in terms of loss of credibility and brand reputation. The development of IT technologies and the increasingly widespread use of cloud infrastructures require a national and international approach, with all possible legal implications in terms of jurisdiction and / or applicable law.

The assistance and counsel offered by our Firm cover all aspects of the Italian privacy legislation and European and international regulations on personal data processing. More specifically, we provide our assistance on CRM projects, drafting corporate policies and cookies and / or privacy policies, transfer of data abroad. We assist our clients in the hearings before the Authority for the Protection of Personal Data.

The Firm also assists all companies, also those outside Europe that, in the light of the new Data Protection Regulation, which will enter into force in May 2018, will have to initiate verification procedures for all contractual policies, policies and organizational measures already set up in the company in order to analyze the Status quo, and intervene where necessary.

Antitrust

Competition law pervades significantly all commercial relationships: from the drafting of a distribution agreement, to the licensing of industrial property rights, from the creation of commercial strategies to the conclusion of partnership agreements between companies.

The firm is committed to assist its customers in antitrust matters in its various national and supranational decisions (mergers, cartels, abuse of dominant position), including the judicial phases of public enforcement and private enforcement.

Criminal law

Legal counsel about defamation committed on the web or on the newspaper, personality theft, damage of the image and / or reputation, stalking, or other activities that endanger the reputation, the honour, the popularity of famous or not famous people, brand and corporations.

PRIZE COMPETITIONS AND OPERATIONS

The firm offers legal advice at the national and European level in order to assist our clients to set up any prize competitions.

Legal advice extends both to the burocratic / administrative activities (e.g. Terms and Conditions drafting and communication to the MISE) and to promotional / commercial message conveyed to the consumer both on-line and off-line.

SPORTS LAW

Legal assistance in this field is provided in relation to disciplinary proceedings that involve athletes, members, club and associations affiliated with the various sports federation operating under national and international rules and regulations, issued and approved by the Italian National Olympic Committee (CONI) and by other recognized sports organizations.

The assistance is also provided on all the legal issues that may affect any contractual relations existing between athletes, executives and club, also before the institutional offices of sports justice, both national and international.

ENDORSEMENT AGREEMENTS

The firm provides assistance at national and international leve on drafting endorsement agreements (image exploitation for advertising and / or brand commercial purposes).

PRODUCT COMMUNICATION AND UNFAIR BUSINESS PRACTICES

The firm provides assistance in order to ensure to its clients to be compliant with the provisions set out in Codice del Consumo, through the correct set up of the advertising claims, General Terms and Conditions of sale, warranties, withdrawal etc… Legal assistance is also provided in proceedings before the Competition Authority (AGCM), either by analyzing and filling complaints against the competitors or by defending companies in proceedings against them.

Such procedures can lead to high fines or also to commitments (without sanction). The firm also provides assistance on appealings procedures before the TAR of Lazio in case of sanctions by the Authority.

CIVIL LITIGATION AND UNFAIR COMPETITION

The firm assists its clients at any stage and level of judgment concerning civil, criminal and administrative matters.

In particular: injunction and enforcement actions at European level (the firm is the first that has enforced this instrument in Milan, enabling its clients to immediately and easily recover the debts owed to debtors based in the European Community).

CORPORATE LAW

The firm assist its clients in merger and acquisition, company establishment at national and international level. Furthermore the firm provides legal advices on companies establishment, shareholders agreements, corporate governance and responsibility action.

OTHERS DIGITAL SERVICES

For business success, it is essential to define digital marketing strategies to deliver integrated and performance-oriented communication solutions. Through its partners of excellence, the Firm can provide assistance our search engine optimization and advertising campaigns, pay per click campaigns, and social media marketing. We protect our customers who intend to develop inbound marketing and content management, online advertising (display & video adv, social advertising and mobile adv) and communication (social media management, direct email marketing and web marketing).

In particular, for those clients who request it, the Firm offers the following services:

  • a digital software specifically created to support all stages of developing, modifying, and submitting of a project. A digital platform that represents an evolution of the classic email system that makes working on Digital matters easier and faster. (For more information click here);
  • CRM service and data retention including possible mirroring service across Europe;
  • editorial content for all sites, social networks, and apps (smartphones and tablets) of customer brands;
  • creation, technical support and software and application development for Android and IOs;
  • data analysis, reporting and profiling of users;
  • digital publishing and content marketing SEO (search engine optimization) and SEM (search engine marketing).